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AAPL · Apple Inc.

Preview

What drove Apple's gross margin change last year?

Apple's gross margin expanded year over year, driven primarily by a more favorable product mix and the continued growth of higher-margin Services revenue, partially offset by commodity and foreign-exchange headwinds.

AAPL 10-K FY2024 · Item 7 — MD&A

Item 8 — Financial Statements

Revenue

$391.0B

+2.0%

Gross margin

46.2%

+2.0pp

Net income

$93.7B

−3.4%

Diluted EPS

$6.08

+0.8%

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SEC Filing Q&A with Citations

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5-Year XBRL Financials

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Institutional Ownership (13F)

See who holds what. Track Berkshire, BlackRock, Vanguard and 70+ top institutions across every quarter on record.

Insider Transactions (Form 4)

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Smart Money & Sector Trends

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Side-by-Side Company Compare

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Type any question — “What are Apple’s biggest risk factors?” or “How has NVIDIA’s gross margin trended over 5 years?”

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Cited answers, not confident guesses

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100+ of the largest U.S. public companies